The Ordinary Heroes of the Taj
Organizational DevelopmentMagazine ArticleWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests...Stop Trying to Delight Your Customers
Sales & MarketingMagazine ArticleThe notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study...The Four Things a Service Business Must Get Right
Customer serviceMagazine ArticleExtensive study of the world’s best service companies reveals the principles on which they’re built.Quality Is More Than Making a Good Product
Technology & OperationsMagazine ArticleThe quality of customer service is often as important as the quality of the product. A company can evaluate its customer service by performing a customer...Do Rewards Really Create Loyalty?
Sales & MarketingMagazine ArticleAlthough reviled in the business press as short-term fads, rewards programs are gaining popularity. Rewards can and do build customer loyalty. Unfortunately,...The Value of Keeping the Right Customers
Sales & MarketingDigital ArticleA refresher on customer churn rate.Competing on the Eight Dimensions of Quality
Technology & OperationsMagazine ArticleTraditional programs of quality control in the United States have emphasized mainly defensive actions--preventing defects--and even these programs have...Know What Your Customers Want Before They Do
Strategy & ExecutionMagazine ArticleShoppers once relied on familiar salespeople to help them find exactly what they wanted--and sometimes to suggest additional items they hadn't even thought...Net Promoter 3.0
Sales & MarketingMagazine ArticleSince its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant...The Future of Shopping
InnovationMagazine ArticleSuccessful companies will engage customers through “omnichannel” retailing: a mashup of digital and physical experiences.Are Some Customers More Equal than Others? (Commentary for HBR Case Study)
Leadership & Managing PeopleMagazine ArticleJill Hoover was looking skyward, marveling at the heart-stopping beauty of Paradise Park-Seattle's newest attraction, its tallest and scariest roller...How to Make Onshoring Work
Technology & OperationsMagazine ArticleIn recent years IT professionals have been onshoring service work to low-cost American or European cities. But this can be problematic because of labor...The New Back Office Focuses on Customer Service
Organizational restructuringMagazine ArticleIn 1970, Citibank’s services rated poorly when compared with other banks’. In response, management ordered an overhaul of the services area and brought in managers with experience in manufacturing environments to make the services more efficient. That program succeeded in ensuring new processing efficiency and management control; yet it did not go far enough in […]E-Loyalty: Your Secret Weapon on the Web
Customer experienceMagazine ArticleIn the rush to build Internet businesses, many executives concentrate all their attention on attracting customers rather than retaining them. That’s a mistake. The unique economics of e-business make customer loyalty more important than ever.Lame Customer Service Excuses and Hidden Masterminds
IT managementDigital ArticleThe next time a customer service rep says, “The computer won’t let me do that” or “The system tells me what to do,” remember this: Behind every such phrase is a set of processes designed, or at least endorsed, not by computers but by human beings somewhere in the corporate hierarchy. The system may tell […]The Value of Teaching Patients to Administer Their Own Care
Organizational DevelopmentDigital ArticleBetter outcomes, higher satisfaction, and lower costs.Innovations in Service Must Look Beyond the Obvious
InnovationDigital ArticleThe news from Google this week is that it has launched a ninth version of its Chrome browser, with the biggest change being that it incorporates the “instant” capabilities the company introduced in 2010. As you probably know, Google Instant is the enhancement to Google’s search engine that begins suggesting results even as you type. […]Can Best Buy Beat Amazon with Service?
Customer serviceDigital ArticleThe former CEO of Circuit City offers advice to his one-time competitor.How Design Thinking Turned One Hospital into a Bright and Comforting Place
Customer serviceDigital ArticleRotterdam Eye Hospital transformed its patients’ experiences.Five Ways to Learn Nothing from Your Customers' Feedback
Sales & MarketingDigital ArticleThe case for eschewing the traditional approach to customer satisfaction measurement.
Beleza Natural
Global BusinessCase Study8.95View Details The founders of Beleza Natural, a Brazilian chain of beauty institutes which specialized in products and services for women with curly and wavy hair,...Laura Ashley and Federal Express Strategic Alliance, Spanish Version
Technology & OperationsCase Study8.95View Details In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking...Pharmacy Service Improvement at CVS (A), Chinese Version
Technology & OperationsCase Study8.95View Details CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement...H-E-B Own Brands
Sales & MarketingCase Study8.95View Details H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts...Margiotta Food & Wine: Customer Service through Service Robots
Sales & MarketingCase Study8.95View Details In 2018, high-end supermarket chain Margiotta Food & Wine (Margiotta) employed a robot named Fabio at one of its flagship stores to deliver in-store customer...Patient Transfusion Services Lab of Central Blood Bank
Technology & OperationsCase Study8.95View Details The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared...HubSpot and Motion AI: Chatbot-Enabled CRM, Spanish Version
Sales & MarketingCase Study8.95View Details HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software...Customer Focus: Harvard ManageMentor
49.95View Details This course will teach you to learn about your customers to better meet their needs, use customer knowledge to identify ways to deliver additional value...Pharmacy Service Improvement at CVS (B), Portuguese Version
Technology & OperationsCase Study5.00View Details An abstract is not available for this product.Harrah's Entertainment, Inc.: Rewarding Our People, Portuguese Version
Organizational DevelopmentCase Study8.95View Details Marilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing...Enterprise Rent-A-Car
Organizational DevelopmentCase Study8.95View Details An industry adage held that "there are two types of rental car companies: those that lose money and Enterprise." The company that would become Enterprise...Making RFID Work: The World's Largest University Library RFID Implementation
Technology & OperationsCase Study8.95View Details In October 2008, the University of Hong Kong's Libraries ("HKU Libraries") successfully launched an initiative to introduce radio-frequency identification...Health Stop (B): The Medical Offices
Finance & AccountingCase Study5.00View Details Describes the long waiting time experienced by customers in Health Stops and asks students to specify the changes in its business model which could help...Xerox Corp.: The Customer Satisfaction Program, Spanish Version
Sales & MarketingCase Study8.95View Details In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis...QuikTrip
Technology & OperationsCase Study8.95View Details QuikTrip, a large convenience store chain with over 500 stores, was known for its outstanding labor practices and fast, reliable, and friendly customer...Ritz-Carlton: Using Information Systems to Better Serve the Customer, Spanish Version
Technology & OperationsCase Study8.95View Details Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services...Purolator Courier Ltd.
Sales & MarketingCase Study8.95View Details On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward...Federal Express: The Money Back Guarantee (D), Japanese Version
Technology & OperationsCase Study5.00View Details See (A) case.Charles Schwab Corp.: Introducing a New Brand
Sales & MarketingCase Study8.95View Details As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents...Pret A Manger
Leadership & Managing PeopleCase Study8.95View Details Pret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed...
The Ordinary Heroes of the Taj
Organizational DevelopmentMagazine ArticleWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests...Stop Trying to Delight Your Customers
Sales & MarketingMagazine ArticleThe notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study...The Four Things a Service Business Must Get Right
Customer serviceMagazine ArticleExtensive study of the world’s best service companies reveals the principles on which they’re built.Quality Is More Than Making a Good Product
Technology & OperationsMagazine ArticleThe quality of customer service is often as important as the quality of the product. A company can evaluate its customer service by performing a customer...Do Rewards Really Create Loyalty?
Sales & MarketingMagazine ArticleAlthough reviled in the business press as short-term fads, rewards programs are gaining popularity. Rewards can and do build customer loyalty. Unfortunately,...The Value of Keeping the Right Customers
Sales & MarketingDigital ArticleA refresher on customer churn rate.Competing on the Eight Dimensions of Quality
Technology & OperationsMagazine ArticleTraditional programs of quality control in the United States have emphasized mainly defensive actions--preventing defects--and even these programs have...Know What Your Customers Want Before They Do
Strategy & ExecutionMagazine ArticleShoppers once relied on familiar salespeople to help them find exactly what they wanted--and sometimes to suggest additional items they hadn't even thought...Net Promoter 3.0
Sales & MarketingMagazine ArticleSince its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant...The Future of Shopping
InnovationMagazine ArticleSuccessful companies will engage customers through “omnichannel” retailing: a mashup of digital and physical experiences.